Athletes Unlimited is continuing to grow the next generation of softball players. It was announced on Wednesday that the 2024 AU Pro Games will return to Greenville, North Carolina for the 50th Anniversary of our Little League Softball World Series.
The event is set to take place on August 6-7. On Tuesday, August 6, all 60 of AU’s rostered professional softball players and staff will interact with LLSWS participants and provide a day filled with fun, memories, and celebration. The following day he doubleheader set to take place between the Athletes Unlimited Pro Softball athletes at East Carolina University’s softball stadium on August 7, starting at 4:30 p.m. ET and airing on ESPNU.
“Getting the opportunity to interact with the Little Leaguers, watch them compete, and then have them at our games was an unforgettable experience and we’re thrilled to be back this summer,” said Sam Fischer, Chair of the AU Pro Softball Player Executive Committee. “The chance to inspire the next generation of softball players and community leaders is something none of us take for granted.”
The AU Pro Games are just one of the many ways that Little League and Athletes Unlimited have continued to work together as leaders in the industry to grow the future of the game of softball and provide opportunities to generations of girls all around the world. Thanks to the support of Athletes Unlimited through events like this, and other efforts surrounding the Girls with Game initiative, Little League Softball has seen an increase in participation of approximately 8% since 2018 and continues to provide more resources and support to continue this growth through events like this.
“Coming off such a historic inaugural event in 2023, we are so grateful that Athletes Unlimited Pro Softball is coming back for a second year as we join together in celebration of the 50th Anniversary of our Little League Softball World Series this August,” said Ashlea Miller, Little League Director of Softball Development and Little League Softball World Series Tournament Director. “Working together with an industry leader like Athletes Unlimited to launch the AU Pro Games has helped increase the spotlight on the game of softball at both the youth and professional level and has become an experience our World Series participants dream about experiencing in August. We look forward to working with everyone at Athletes Unlimited to bring this event to the next level this summer and show the world how important the game of softball truly is.”
DICK’S Sporting Goods has been named as the presenting sponsor of the 2024 AU Pro Games at the LLSWS. Already the presenting sponsor of the 2024 Little League Softball World Series, furthering their commitment to creating opportunities for girls and women in sports across the board.
“This event was truly one of the best things we’ve ever done at Athletes Unlimited and a lifetime highlight for everyone involved, so we are thrilled to once again partner with Little League and return to the Little League Softball World Series for its 50th Anniversary, and are grateful to DICK’S Sporting Goods for its support of such an important event,” said Cheri Kempf, Senior Vice President and Director of Softball for Athletes Unlimited. “The AU Pro Games at the Little League Softball World Series provides an unparalleled opportunity for the next generation of young softball players and community leaders to get up close and personal with their role models while experiencing the best athletes in the world competing at the highest level.”
The 2024 Little League Softball World Series is set to take place on August 4-11, 2024, with all games played at Stalling Stadium at Elm Street Park in Greenville, North Carolina. Additional information about the 2024 AU Pro Games at the Little League Softball World Series will be shared during the coming months and made available at LittleLeague.org/
The 2024 AUX Softball season will be played at Wilkins Stadium, home of Wichita State Softball from June 10-June 24 directly after the Women’s College World Series. The dates for the 2024 AU Softball season will be announced at a later date.